Examine the broad environmental trends

Assignment Help Marketing Management
Reference no: EM13819801

Group Project Guidelines

Choose two companies that are broadly comparable and competitors in some specific market (e.g. Dell vs. HP, Wal-Mart vs. Target, AT&T vs. Verizon). Because it is much easier to access data for the public companies, I encourage you to consider public companies. Note that you are not allowed to use the companies we use in the course as cases (Apple, Benetton, Walt Disney, Volkswagen and eBay).

Start the report with a brief introduction of what you intend to discuss in the document. Following the introduction, examine the broad environmental trends within which the two companies operate. You should use Porter’s five forces framework to understand the structural attractiveness of the industry in this section. Also focus on the stage of the industry (embryonic, growing, mature and declining) to understand the competitive condition of the industry.

Once you have analyzed the industry, focus on each company’s strategy and performance over the last 5 years. Specifically, compare their key strategies. Strategies that you may consider are their business-level strategy (cost leadership, differentiation and focus), corporate strategy (diversified vs. nondiversified,related diversification vs. non-related diversification), and global strategy (mode of foreign entry-exporting, licensing, joint venture and wholly-owned subsidiary through acquisition or green field projects). Try to analyze the factors that drive the differences in strategies given that the firms are operating in similar environments.

In the penultimate section, develop two brief mutually exclusive scenarios for the next 2 to 5 year period about likely states of the environment in which the two companies compete. Based on your analyses in the previous sections, examine how the competitors are likely to perform under each scenario, given their current strategy and organizational capabilities. Try to provide some specific possibilities with respect to their market share and profitability. End the report with a conclusion section by summarizing the key elements of the analysis and by highlighting the limitations of the project. Please provide a list of references that you have used.

You need to write a Start the report with a brief introduction of what you intend to discuss above.Following the introduction, examine the broad environmental trends within which the two companies operate. You should use Porter's five forces framework to understand the structural attractiveness of the industry in this section. Also focus on the stage of the industry (embryonic, growing, mature and declining) to understand the competitive condition of the industry. The company is Estee Lauder v. Loreal Paris.

Reference no: EM13819801

Specific visual work to analyze for your media analysis

Choose a specific visual work to analyze for your Media Analysis Project (MAP). Your project can be on any media; print, photography, television, film, the Internet, etc. Yo

Explain marketing mix - ford credit

Explain Marketing Mix - Ford Credit and Describe how each element is implemented and Be sure to specifically identify Ford Credit and the industry in which it exists

Benefits of co-working and attract more membership

What can Banyule DigiDECL do to educate more people about the benefits of co-working and attract more membership? What can they do to clearly convey their point of differenc

Present examples of products in market

After completing the readings for Week 1, comment on the 'Basic New Product Process'. Do you agree with the value of this process? Through research, present examples of pr

Explain the concept of branding

Explain the concept of the product life cycle (PLC) and how it impacts the marketing of a product. Explain the concept of branding. Why is branding important for a company

Company channel decisions directly affect the prices

Downstream marketing channel partners, such as wholesalers and retailers, form a vital link between the firm and its customers. A company's channel decisions directly affect t

What is the purpose of public relations

What is the purpose of public relations? What is a crisismanagement plan? What are the some of the objectives of PR? Describe some of the activities that are part of PR.

What the ama statement of ethics contains

Does the AMA Statement of Ethics address this issue? Go to www. marketingpower.com and review the statement. Then, write a brief paragraph on what the AMA Statement of Ethic

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd