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Select a well-known American product and evaluate the potential to sell the product in a country outside the United States (where it is not sold presently). Examine cultural, economic, technological, and legal factors that could affect the success of your new-product launch. Describe how you would launch the new product.
Support your discussion with research.
Your paper should meet the following requirements:
Discuss how an organization's marketing information skills and resources contribute to its distinctive capabilities
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Amy Morton is marketing manager at Gleason Printing. For nearly seven months she has been researching the printing needs at Metro Alliance for Wellness, a consortium of hospitals and therapy centers in Uniopolis.
Investigate the concept and process of marketing. Be able to use the concepts of segmentation, targeting and positioning.
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