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Segmentation is a tool used by marketers to break the potential market into homogenous groups which ultimately will lead to a more defined target market. According to Kerin and Peterson (2013), marketers tend to use socio-economic and behavioral criteria when segmenting the market. Select an existing company, and apply market segmentation. Evaluate whether the company is effectively segmenting and targeting their customers. Include your rationale.
The newly appointed U.S. National Sales Manager for a U.K.
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Should pricing decisions remain with the payers? What are the incentives for patients/clients to search a reference-based database like healthcarebluebook for information?
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