Evaluate the role and uses of marketing information

Assignment Help Marketing Management
Reference no: EM131048674 , Length: word count:3000

Assignment task instructions (Word count: 3,000)

Students must show that they meet the Learning Outcomes and Assessment Criteria of the unit of assessment. Therefore, consideration will be given to whether students achieved the following:

Task 1 -

1. Evaluate the role and uses of marketing information and intelligence within your business organization.

2. Appraise the structure and characteristics of an effective marketing information system with examples from your chosen organisation.

3. Evaluate the suitability and advantages and disadvantages of different methods of collecting marketing information within your organisation.

4. Consider and evaluate the uses, requirements, advantages and disadvantages of the marketing analytical system within your business organisation.

5. Evaluate a variety of sales forecasting techniques with reference to your business organisation.

Task 2 -

1. Assess the purpose and value of a marketing partnership with reference to your business organisation, including reaching new customers, bringing new products to existing customers, increased brand awareness etc.

2. Evaluate the requirements, responsibilities and liabilities of a marketing partnership referring to your organisation.

3. Assess the scope of activities of a marketing partnership and the incentives for investments as relates to your business organisation.

4. Evaluate the cost-effectiveness of a marketing partnership for your organisation.

Task 3 -

1. Assess the way in which the marketing plan in your business organisation addresses competitive positions.

2. Analyse the information requirements and components of an effective marketing plan and relate to your marketing plan from your chosen business organisation.

3. Establish monitoring mechanisms that are capable of tracking performance and deviations from objectives within your business organisation.

4. Within your chosen business organisation evaluate the characteristics of effective KPI and success criteria.

Reference no: EM131048674

Questions Cloud

Managing a fixed expense department or variable expense : Describe your preference: managing a fixed expense department or variable expense department. Why? What are the pros and cons of both?
Evaluation in nonprofits-associations : Define the key concepts of validity and reliability.  How are they related and not related?  Support your answer with examples.  What are some potential ethical "mine fields" in this area?
Determine the z and y parameters for the circuit : Determine the z and y parameters for the circuit
The company uses straight voting : After successfully completing your corporate finance class, you feel the next challenge ahead is to serve on the board of directors of Schenkel Enterprises. Unfortunately, you will be the only person voting for you. If Schenkel has 395,000 shares out..
Evaluate the role and uses of marketing information : Evaluate the role and uses of marketing information and intelligence within your business organization. Appraise the structure and characteristics of an effective marketing information system with examples from your chosen organisation
Effectively support the implementation of a strategic plan : What do you think an organizational change plan should contain in order to effectively support the implementation of a strategic plan?
Calculate gross margin-operating margin-return on assets : You are given the following information for Smashville, Inc. Cost of goods sold: $ 259,000 , Investment income: $ 3,100 , Net sales: $ 402,000 , Operating expense: $ 94,000, Long-term debt: $ 7,000 ,Other assets: $ 39,000 ,Fixed assets: $ 134,000 ,Ot..
Portions of zara replenishment strategy : a) Describe Zara?s current sourcing strategy. How is it a competitive advantage for the firm? b) What specific challenges are a result of Zara?s rapid inventory turnover? What portions of Zara?s replenishment strategy make it easier to manage?
Stocks currently provide an expected rate of return : Computer stocks currently provide an expected rate of return of 16%. MBI, a large computer company, will pay a year-end dividend of $2 per share. If the stock is selling at $50 per share, what must be the market's expectation of the growth rate of MB..

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Explain price determination and pricing strategies

Using the Waters Bottling Company, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Price Determination & Pricing Strategies

  What is your emotional reaction to the terms capitalism

What is your emotional reaction to the terms capitalism and socialism? Explain why you feel the way you do

  Effects of using celebrity endorsement on sales

Michael is interested in learning the effects of using celebrity endorsement on sales. What type of variable is a celebrity endorsement?

  Explain internet scams

What do you meant internet scams - who is responsible for that

  What strategies will best achieve those objectives

Red Bull GmbH is the largest energy drink seller in the world. As the market leader in energy drink segment, Red Bull’s management team believes it is the time to expand their business into other segments in beverage industry, such as juice segment. ..

  Evaluate the planning function of management as it relates

imagine you are an executive for bp and you are preparing a presentation for the board of directors about the

  The multiattribute model is which type of decision rule

The multiattribute model is which type of decision rule

  How to maintain long-term profitability and market share

The task of the Allround brand management team is to maintain long-term profitability and market share in an increasingly competitive and changing environment

  This is an important structural decision and resultant

1. when performing this analysis it is good for strategic planners to consider similarities between the benefits the

  Explain teaching entrepreneurship

Explain Teaching Entrepreneurship and What strategic plans could the college or university at which you took a management course adopt to compete for students in the marketplace

  Explain what are some recommended strategies to build media

Explain What are some recommended strategies to build media relations and generate publicity for an organization through corporate newsletter

  Examine the post-purchase dissonance of consumers

Examine the post-purchase dissonance of consumers and its effect on brand loyalty. Propose two marketing strategies that companies may use to evaluate the level of post- purchase dissonance among brand-loyal consumers

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd