Evaluate the potential value of michael porter five forces

Assignment Help Marketing Management
Reference no: EM131416726

Part A -

Please respond to the following: "Understanding Customer Wants and Needs and PEST Analysis" (2 pages with references)

  • Argue whether or not you believe that health care marketers must understand customers and their perceptions of product offerings in order to effectively monitor prowess at addressing and satisfying customer wants and needs. Provide an example of your argument in action to support your rationale.
  • Assess the value and importance of a PEST Analysis as a tool for mentoring and evaluating the macro-environment. Provide at least two (2) specific examples of PEST Analysis that apply within a health care organization with which you are familiar.

Please respond to the following: "Michael Porter's Five Forces Model" (2 pages with references)

  • Examine the key reasons why intense competition and rivalry characterize the health care industry. Suggest one (1) example to support your rationale.
  • Appraise the value and importance of Michael Porter's Five Forces Model as a tool for facilitating the understanding and addressing of the competition within the health care industry. Provide at least two (2) specific examples of Michael Porter's Five Forces Model that apply within a health care organization with which you are familiar.

Part B -

Case Study: Stopping Outshopping

Read the case study titled "Stopping Outshopping", located in the online course shell. Then, use the Internet databases to research similar marketing strategies in the health care industry.

Write a four to six (4-6) page paper in which you:

1. Based on the textbook's summary of Timothy's philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services.

2. Examine the potential lessons that the "Stopping Outshopping" case could teach health care executives about complacency.

3. Evaluate the potential value of Michael Porter's Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem.

4. Appraise the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy.

5. Propose a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position.

6. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

The specific course learning outcomes associated with this assignment are:

  • Examine the marketing research process and market segmentation strategies in the health care industry.
  • Integrate the SWOT Analysis into viable recommendations to meet the health care services organization's operating requirements.
  • Analyze the components of the balanced scorecard and conduct trend and ratio analysis to assess health strategic marketing.
  • Apply Michael Porter's Five Forces analysis for effective decision making to efficiently utilize health services resources and achieve organizational goals.
  • Explain the impact that the population and societal, competitive, and financial forces have on health care services.
  • Use technology and information resources to research issues in health services strategic marketing.
  • Write clearly and concisely about health services strategic marketing using proper writing mechanics.

Reference no: EM131416726

Questions Cloud

Definition of ism manufacturing and non-manufacturing index : What is the definition of ISM manufacturing and non-manufacturing index? What are components of ISM manufacturing and non-manufacturing index? How do we use those statistics for decision making?
What is the mean of the sampling distribution : Based on the morning voters only, describe the sampling distribution of P^1. Draw a figure similar to given Figure 1.- What is the mean of the sampling distribution of P^1 - P^2?
How companies may manage their employees : Many people feel that there are simply too many laws and regulations governing how companies may manage their employees. These people believe everyone would be better off if we let the free market work without so much government interference.
How an organizations labor relations policies impact : HRMD 610- Explain how an organization's labor relations and employee relations policies and practices impact the organization's total rewards programs.
Evaluate the potential value of michael porter five forces : Evaluate the potential value of Michael Porter's Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other instit..
What countries would you expand to first and why : After Year 3, the investors are interested in your company expanding internationally to possibly outsource labor or to reduce manufacturing costs. What countries would you expand to first, and why?
Write a function to compute the number of combinations that : You are given coins of different denominations and a total amount of money. Write a function to compute the number of combinations that make up that amount. You may assume that you have infinite number of each kind of coin.
Equation of the conchoid of nicomedes : 1. (HAND) Find a formula for dy/dx in terms of x, y using implicit differentiation. 2. (HAND) Select a particular point (x, y) of your choice on the Conchoid and write the equation of the tangent line to the Conchoid at that point.
Research medication errors in children : Using the UMA Virtual Library, research medication errors in children in the U.S. Discuss your findings and how often conversion errors are to blame. Be sure to cite your references in your responses.

Reviews

Write a Review

 

Marketing Management Questions & Answers

  An academic medical center offering a helicopter service

discuss the relative emphasis that would be placed on advertising or personal selling in each of the following

  Marketing strategy for finish dishwashing detergent brand

Marketing Strategy for Finish Dishwashing Detergent Brand

  Examine the general information languagearea

examine the general information languagearea populationtime difference monetary unit ethic groups religions.examine

  Explain human resource management-strategic management

Explain Human Resource Management - You are a human resource professional who favors strategic management and who has been very successful in your current position

  Describe the business and explain the general pattern of

choose and research a specific business that is publicly traded where there has been a pattern of change in a

  Explain what are some ways databases are used in the work

Explain What are some ways databases are used in the work environment and what are some ways database use could be improved in the workplace

  Discuss business that successfully communicates its products

In a well-written 2-3 page paper, at least two additional credible scholarly references, discuss a business that successfully communicates its products or services

  Pitch a new integrated marketing communication plan

Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client

  Discuss environmental factors that may impact the

select a business or organization that does both domestic and international marketing. be sure to cover each of the

  Learned about marketing in course

Describe the three (3) most important concepts you have learned about marketing in this course. Explain why these concepts will be useful to you in your current or future position.

  Prepare a formal analysis for case study emr innovations

Prepare a formal analysis (report) for case study "EMR Innovations". Case analyses are required at the beginning of the class period on the assigned date.

  Discuss the role of the distribution channel

Discuss the role of the distribution channel within an organization. Most organizations utilize multiple distribution channels to distribute their products.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd