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"Thirsty for the Triple Bottom Line" Please respond to the following:
Watch the following videos
1. How entrepreneurs can change society - the story of Honest Tea: Seth Goldman at TEDxMidAtlantic
Duration: (12:33)YouTube URL: https://www.youtube.com/watch?v=21d7sOyVGKg
2. Dr. Woody Interviews Seth Goldman of HONEST Tea
Duration: (6:02)
User: drwoodymedia - Added: 12/9/13
YouTube URL: https://www.youtube.com/watch?v=RNERSmkIUHo
Evaluate Seth Goldman's leadership performance on the concept of the "Triple Bottom Line" using at least two (2) examples from both resources (at least four [4] total examples) to support your evaluation.
Develop a research plan to identify consumer perceptions and needs across competing offerings of a product. What kind of data will you collect and What methods will you use to collect that data
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select one of the following companies1.nbspnbspnbspnbsp ford motor company2.nbspnbspnbspnbsp
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Choose a product or service that you connect with as a consumer. In a well-researched essay, explain how the company has used the consumer decision process model to effectively market the product or service to you.
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