Evaluate groupon global expansion strategy

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Reference no: EM131366986

Racing against imitation: Groupon’s global expansion

In the two years since its founding, Groupon has seen its business model copied by companies in about 50 countries. The Chicago-based group-buying site has responded to the competition by raising a ton of capital and going on a shopping spree of its very own. identify and evaluate Groupon’s global expansion strategy. What challenges do you expect that Groupon will have or currently have? What are your strategy recommendations?

Reference no: EM131366986

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