Evaluate di lima''s focus on increasing the retention rate

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Reference no: EM13705385

Question 2: Evaluate Di Lima's focus on increasing the retention rate. Specifically, Di Lima wants to double the current marketing budget allocated to retention. How much would the retention rate need to increase in order for this additional expense to be justified? This is about the conroy's acura case, the primary retention rate is 25%,marketing budget is 30,000.

Reference no: EM13705385

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