Ethical dilemmas in marketing research

Assignment Help Business Management
Reference no: EM131177717

CASE 1-3: Ethical Dilemmas in Marketing Research 1 The following scenarios present a set of ethical dilemmas that might arise in marketing research. Your assignment is to decide what action to take in each instance. You should be prepared to justify your decision. Bear in mind that there are no uniquely right answers: Reasonable people may choose different courses of action.

1. You are the market research director of a pharmaceutical company, and the executive director suggests to you that company interviewers telephone physicians under the name of a fictitious market research agency. The purpose of the survey is to help assess the perceived quality of the company's products, and it is felt that the suggested procedure will result in more objective responses. What action would you take?

2. You are employed by a marketing research firm and have conducted an attitude study for a client. Your findings indicate that the product's marketing efforts are not effective. This finding is badly received by the client's product management team. They request that you omit that data from your formal report, which you know will be widely distributed, on the grounds that the oral presentation was adequate for their needs. What do you do?

3. You are a study director for a research company undertaking a project for a regular client of your company. A study you are working on is about to go into the field when the questionnaire you sent to the client for final approval comes back drastically modified. The client has rewritten it, introducing leading questions and biased scales. An accompanying letter indicates that the questionnaire must be sent out as revised. You do not believe that valid information can be gathered using the revised instrument. What action would you take?

Reference no: EM131177717

Questions Cloud

Differences between wired and wireless communications : Describe your perspective on communication technology such as wireless communication, the Internet, and smart phone technology. Provide at least three examples of communication technology you use in your daily life. Examine the underlying scientifi..
Create a three-year organizational systems management plan : Create a 3-year organizational systems management plan incorporating current trends and security concerns. An ability for the organization to upgrade its network transmission speed or bandwidth during the 3-year plan and beyond.
What is the d in the quadratic : What is the "D" in the quadratic formula? How can the "D" in the formula let you know what type of answer you will get when you solve the equation? What are the types of possible answers?
Show that the transitive closure of the symmetric closure : Show that the transitive closure of the symmetric closure of the reflexive closure of a relation R is the smallest equivalence relation that contains R.
Ethical dilemmas in marketing research : CASE 1-3: Ethical Dilemmas in Marketing Research 1 The following scenarios present a set of ethical dilemmas that might arise in marketing research. Your assignment is to decide what action to take in each instance. You should be prepared to justi..
Create a plan about online learning in high school : Create a plan about Online Learning in High School from the students perspective. The project describes a qualitative research study and the method that I will use to analyze the data collected.
How these functions apply to managing others : The functions of management in a heath care setting, How these functions apply to managing others or even yourself in your current or previous job and Roles of managers and leaders in the diversified health care industry.
Describe the reflexive closure of the transitive closure of : Let S be the set of subroutines of a computer program. Define the relation R by PR Q if subroutine P calls subroutine Q during its execution. Describe the transitive closure of R.
Create a decision tree for the scenario : Using the decision tree resources available in the Topic Materials, create a decision tree for the scenario you outlined in Topic 2 DQ 1. Attach the decision tree to your response and include insights in crafting the decision tree. How would you a..

Reviews

Write a Review

 

Business Management Questions & Answers

  What is the amount of guaranteed payment made by partnership

What is the amount of guaranteed payments made by the partnership during 2016? How much is the partnership's ordinary income after any deduction for guaranteed payments?

  Display your data in a comprehensible form

display your data in a comprehensible form. A good paper explains clearly what happened and what meaning you infer A great paper interprets the results in terms of the concepts of the course and offers good insights into the meaning of bias in lea..

  Obstacles and overcoming themselect two obstacles you

obstacles and overcoming themselect two obstacles you anticipate will be your greatest challenges to staying committed

  Basic principles to keep

What are some basic principles to keep in mind when writing to ensure that what you write is clear and easy to understand? Give at least eight examples.

  Explain how levels of kohlberg''s model of cognitive moral

Explain how the levels of Kohlberg's model of cognitive moral development may influence a person's perception of and response to an ethical issue.Min 150 wordsAPA reference

  How motivator factors relate to hygiene factor

Show two factor theory - Who proposed a two factor theory that explains how motivator factors relate to satisfaction and hygiene factors ralate to dissatisfaction?

  Virtual team leading practices

Establish and maintain trust through the use of communication technology and Ensure that diversity is understood and appreciated

  Explain about health care management

Examine unique challenges facing certain specialized health providers and their management implications - Health Care management

  Revenue models and potential strategic alliances

Bob wants you to consider each of the other revenue models and potential strategic alliances which might make sense for this site. Write a report of 200 words, summarised with recommendations?

  Communication strategy amp overcoming communication

communication strategy amp overcoming communication challengesexplain the communication strategy for your organization

  Networking and personal developmenthow might you use your

networking and personal developmenthow might you use your network as a source for your own personal leadership

  Is consolidation practice consistent with entity theorycan

is consolidation practice consistent with entity theory?can someone please describe to me how the current practice for

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd