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Ethical and Legal Issues Surrounding Social Media and Marketing
This week you will discuss legal and ethical issues surrounding the use of social media in marketing. As discussed in Chapters 10 and 11 of the course text and this week's required article, the use of social media within marketing plans provides opportunities for marketing departments to improve customer contact and brand awareness. Based on your chosen HCO, how would you implement the use of social media (e.g., Facebook, Twitter, Linkedin, Myspace, YouTube, and other platforms) into your marketing plan? Lastly, based on HIPAA policies, what legal and ethical issues need to be considered when implementing social media as a marketing tool?
1. How does the media influence sport? 2. How does sport influence the media? 3. List and describe one development or improvement in sports media and/or technology over the past 20 years and briefly discuss its affect on sports.
Dan is an entrepreneur who invests in commercial and residential real estate. He has a savings account with $100,000 that earns 1% APY. Dan wants to buy a house that will give him a monthly cash inflow of $200. What will be the opportunity cost of..
If so, would you hold the same opinion about whether the coupon belonged to you or your company?
Define also discuss the difference among value-based pricing also cost-based pricing. Illustrate what are strengths also weaknesses of each method
leadership and change management1. review essential elements of leadership in the context of change.2. show how metrics
Tasty's, a U.S. fast-food company, produces a hamburger at one of its many St. Louis locations on January 18, 2017. It sells the hamburger to a customer that same day. The Jones family buys an antique silver platter at an auction in upstate New Yor..
Why is effective and frequent communication so critical to a successful change effort? Describe either a good or a bad example of this from your organization or one that you have studied.
Organizations like Whole Foods need to follow the principles of Henri Fayol, such as the "unity of command." What is unity of command? Whole Foods structures its organization in a decentralized manner. What does that mean for the company's operatio..
What are some conflict handling techniques and when are they appropriate to use and what are the positive and negative impacts?
Internet was created in 1969. For 20 years since its inception, the people who used the Internet were primarily university scientists and research laboratories. The usage of the Internet increased drastically in the 1990's and the price per hour o..
Discuss how you would go about diagnosing poor performance problems. List several factors to consider.
For each transaction above, (a) prepare the journal entry, and (b) indicate how it would affect the statement of cash ?ows using the indirect method.
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