Elements in a comprehensive mission statement

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Reference no: EM131267899

Provide at least 5 reasons why it is important to include guideline elements in a comprehensive mission statement.

Guidelines:

Reason for the company's existance

Customers needs that are satisfied by a company's products and services

Extent of Specialisation within each product-market area

Amount and types of product-market diversification desired by management

Mangements performance expectations for a company

The companys self-concept (Strengths and weaknesses)

Its basic product or service, primary market and principal technolgy

Reference no: EM131267899

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