Effects of social media on customer loyalty and retention

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Reference no: EM132188770

Project -social media’s effect on loyalty

Visit a website such as Amazon or Barnes and Noble and locate three recent books that discuss the effects of social media on customer loyalty and retention. Prepare a one-page report summarizing three pieces of key information from each book. (Often the website have a section for each book that gives an Overview or Editorial Reviews of the book that will provide the information you need) (the world of customer service 3rd edition)

Reference no: EM132188770

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