Effectiveness of commercials for high-performance automobile

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Reference no: EM13968663

An article in Psychology and Marketing describes four variables that have been found to impact the effectiveness of commercials for high-performance auto- mobiles: sincerity, excitement, ruggedness, and sophistication.24 Suppose that the following data are available on commercials' effectiveness and these variables, all on appropriate scales.

Commercial Effectiveness

AssessedSincerity

AssessedExcitement

AssessedRuggedness

AssessedSophistication

75

12

50

32

17

80

10

55

32

18

71

20

48

33

16

90

15

57

32

15

92

21

56

34

19

60

17

42

33

14

58

18

41

30

16

65

22

49

31

18

81

20

54

30

19

90

14

58

33

11

95

10

59

31

12

76

17

51

30

20

61

21

42

29

11

Is there a regression relation here between commercial effectiveness and any of the independent variables? Explain.

Reference no: EM13968663

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