Easiest-to-imitate bases of product differentiation

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Reference no: EM13954035

Yet product features are among the easiest-to-imitate bases of product differentiation and thus among the least likely bases of product differentiation to be a source of sustained competitive advantage. Does this seem paradoxical to you? If no, why not? If yes, how can you resolve this paradox.

Reference no: EM13954035

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