Drawing on current business publications

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Discuss (1250 - 1500 words) how the two cases in this chapter (Walmart vs Macdonalds) illustrate the major theme of this text: Changes in the macro environment affect individual firms and industries through the microeconomic factors of demand, production, cost, and profitability. Drawing on current business publications, find some updated facts for each case that support this them.Compare and contrast McDonald's strategies in China with those of Wal-Mart in Mexico?What role did the policies of various governments play in influencing the international expansion strategies of both McDonalds's and Wal-Mart?

Reference no: EM13699895

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