Drawing on current business publications

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Discuss how the two cases (Microeconomic influences on McDonald's in China

Microeconomic influences on Wal-Mart in Mexico) in this chapter illustrate the major theme of this text: changes in the macro environment affect individual firms and industries through the microeconomic factors of demand, production, cost, and profitability. Drawing on current business publications, find some update facts for each case that support this theme.

Reference no: EM1350677

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