Reference no: EM131245874

Go to the VALS website

https://www.strategicbusinessinsights.com/vals/presurvey.shtml.

You will find a questionnaire there - complete this survey. When you have completed the survey click on the "Submit" button at the bottom of the questionnaire page and your primary and secondary types will be indicated. Please print out the results or copy and paste these in a separate sheet. What VALS type did you turn out to be? How do you feel about these results? Then do a small write-up on what you learned from your VALS profile. Does your VALS profile make sense to you? As a marketer, how could you use this information to market/advertise a product to someone like you?

OR

Plug your zip code into the PRIZM website to see who lives in your neighborhood. Use the zip code from your home city. https://segmentationsolutions.nielsen.com/mybestsegments/

Then speculate as to the best way to market/advertise/target a specific group or groups in your neighborhood profile. Comment as to whether you agree or disagree with the consumer groups that are represented, and add whether you feel that you or your family belongs to one of the featured groups. In your writing be sure to include the name and description of your segment(s) being discussed.