Reference no: EM132182189
Research Enquiry for ManagersSublime Delight Case Analysis
TASK 1
In general, the board would be interested in how sales are distributed across outlets, how profits are distributed, and where the major growth areas are?
However, you are encouraged to address other questions where appropriate.
DATASET 2
The DATASET 2 provides raw data from a customer satisfaction survey undertaken in two internal cart outlets over a particular day. The customers were asked to rate the service (1 Poor 2 Fair 3 Good 4 Very Good 5 Excellent) and the quality of coffee (1 Poor 2 Fair 3 Good 4 Very Good 5 Excellent).
The customers were also asked about the frequency with which they purchased from the outlet (A Less than once per week, B Once or more per week, C Daily, D more than once per day).
TASK 2
The board would be interested in whether there is any significant difference between the outlets in terms of service quality and coffee quality.
DATASET 3
The data in DATASET 3 covers the type of bean mix supplied to external outlets in January and December of 2017. A market analysis done in mid 2016 suggested that the mix would be 30% Espresso, 10% Mocha and 60% Sublime.
TASK 3
You need to address following questions:
a) Does the prediction regarding the mix proportions hold for January?
b) Does the prediction hold for December?
c) Has the taste mix changed overall between January and December?
d) What would be the new expected market mix based on the December data?
Attachment:- Case.rar