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Does the package contribute to differentiation

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Reference no: EM131239956

Find an example of a product, with specific focus on its packaging.

Discuss (analyze) the packaging component based on the elements of communication benefits, functional benefits, and perceptual benefits.

• Is the package a valuable part of the product?

• Is the package an effective marketing tool for the manufacturer's brand?

• Does the package contribute to differentiation?

Please prepare a 1-page, typed paper.

Reference no: EM131239956

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