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Social media marketing depends on involvement and word-of-mouth. However, there are risks when using social media marketing. Discuss the pros and cons of using social media such as LinkedIn, Facebook, and online blogs as part of an integrated marketing communications strategy in the Marketplace Live simulation. Define at least two advantages and two risks to using social media to sell computers to business customers. The Marketplace Live simulation involves business-to-business (BTB) marketing of computer products. Social media is often considered for business-to-consumer (BTC) marketing. Does social media marketing work in the BTB marketplace? Why, or why not? How might you use social media marketing in the Marketplace Live simulation to build relationships with business buyers? Provide at least two specific examples and defend your choices. 200 words per question.
Based on the article, consider the approaches to organizational design. Analyze the effects and applications of the various organizational structures and levels of authority. Given the benefits and motivations mentioned in the article, share an an..
Discuss the problem of using incentive contracts for unproven rookies, whose playing time may depend on the discretion of the coach.
The external marketing environment is full of opportunities and threats that can have a profound effect on the success or failure of a company, a brand, or a product in the global marketplace. Although the external marketing environment is largely..
Review the legal web page in the intranet section for Kudler Fine Foods in the Virtual Organizations link. prepare a 750-1000 word APA formatted paper on the definition of product liability and how it relates to Kudler and the food industry
Identify the key roles of those who have a vested interest in the ethical behavior that your code defines.Explain the strategies and thought processes that you used to formulate the code.Explain how you would strategically implement and communicate t..
How would you define capabilities within a school or business? When can a consumer be a critical consumer? In other words, when does it make sense to focus on consumers such as retail stores.
Discuss about the Creativity and Advertising.Find two advertisements in a magazine, on YouTube, or from some other source - one ad which you think is creative and one ad which you do not.
Complete the following: Servant Leadership Questionnaire located in Ch. 10 of Leadership: Theory and Practice,Authentic Leadership Self-Assessment Questionnaire,Positive Leadership Summary Table.
Assumes that all members of a market have similar needs that can be met with a single marketing mix. A concentrated targeting strategy focuses all marketing efforts on a single market segment. Multi-segment targeting is a strategy that uses two or..
Firms also sell in the Internet markets and have to coordinate the Internet marketing strategy with the branded marketing strategy. How do firms that are successful in the Internet market balance their sales there with those in retail markets
If you were in Amilya Antonetti's place starting SoapWorks, what marketing strategy would you use to compete with Procter & Gamble and Clorox? How would you reach your target markets? How and where would you advertise? How would you use "word of m..
Describe the sampling strategy. How appropriate were the various sampling design decisions and problems did you find with the questionnaire
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