Reference no: EM131184077
Describe a common theme of "Media Fragmentation." Media fragmentation describes a trend to increasing choice and consumption of a range of media for consumers. These choices include more TV channels, radio stations, magazines, more websites. Media fragmentation implies increased difficulty in reaching target audiences. Answer the following questions regarding media fragmentation.
Thinking within the context of a fragmented media, answer the following questions:
A) Does your list of "must have media" reflect your personal values? How?
B) Do you feel that media's targeting of specific groups for specific content has had adverse effects or our society? Positive effects? Explain and cite examples.
C) Considering the concept of the Digital Divide as you read in this week's readings, is it problematic that the internet is becoming driven by economic objectives? Explain your answer.
D) After reading 21st Century Communication: A Reference Handbook: Chapter 62: Media Literacy, you read that "media education is a lifelong process."
Give examples of times that you have become enlightened about media, resulting in increased media literacy. Or, if you have no personal examples discuss what situations might force media literacy.
After studying the assigned reading The Handbook of Communication Science, Second Edition: Chapter 15: Mass Media Effects, considering one of the five categories of media effect theories mentioned in the article (learning, socialization, selective exposure, selective presentation, and perceived effects-remember, these are the categories, not the names of the theories themselves) identify one of the theories listed in the article and answer the following questions or prompts.
A) Does media directly influence individuals? Explain your answer
B) Which of the mass communication theories do you feel most accurately portrays your media experiences? Why? Be sure to provide an example that supports your opinion.
C) How involved should the government be in protecting us from media effects? Where do you draw the line between free speech and indecency? Is censorship ever warranted?
Make in text citations where necessary, and cite any outside sources that you use.
Summarize your chosen instance of failed communication
: Write a 700- to 1,050-word essay in which you: Briefly summarize your chosen instance of failed communication. Discuss the reasons why the original persuasive campaign was unsuccessful
|
Analyze the unilever business model
: Analyze Unilever's corporate strategy, including product, geographical, and vertical scope in which it operates. Has Unilever expanded from its initial product line or field of operation? Does Unilever own vertically related activities along the v..
|
Discuss some of the key factors of the market domain
: Discuss some of the key factors of the market domain that you discovered in your research that affect your company. Discuss briefly how these factors affect the marketplace and impact your company
|
Discuss how the new labels compare to nfpa and hmis labels
: The update included new required elements for labels on hazardous materials. Discuss how the new labels compare to NFPA, HMIS, and DOT labels. Of the four labeling systems, which do you believe provides the most information about chemical safety t..
|
Does media directly influence individuals
: Does media directly influence individuals? Explain your answer. Which of the mass communication theories do you feel most accurately portrays your media experiences? Why? Be sure to provide an example that supports your opinion
|
What are some weaknesses to the permissible exposures limits
: Full question Summarize the standards and guidelines published by OSHA, the ACGIH, and NIOSH that can be used to evaluate airborne exposures to hazardous materials. What are some weaknesses to the permissible exposures limits (PELs) currently enfo..
|
Discuss major cases that affect due process of juveniles
: Discuss the three major cases that affected the due process of juveniles and further served to balance the juvenile justice system.
|
Differences between ancient mesopotamian and greek cultures
: Identify the cultural values and ideals that these art works reflect for each society and suggest a modern situation of artistic expression
|
Economic issues that may arise during global expansion
: Describe at least 2 political and 2 economic issues that may arise during global expansion, and propose methods of addressing them. (Choose issues that are distinct from those that are purely domestic)
|