Does a viable market exist for the product or service

Assignment Help Marketing Research
Reference no: EM13874288

Product innovation and marketing are the only enduring competitive advantages that companies can use to survive and thrive in the marketplace. In the next seven weeks, you are going to participate in designing and writing a marketing plan for a business, product, or service of your choosing. Your active participation in this project is essential to building your understanding of marketing. Also, you can use a well-written marketing plan to show prospective employers a sample of your work or pitch your idea to investors who may be interested in your venture.

A marketing plan is a guide for the marketing activities of an organization for a specified period of time, typically about 5 years. The plan can be used internally to guide the marketing activities or it can be used to communicate with external audiences to raise capital. There are important questions to keep in mind as you design your plan.

1. Is the marketing idea valid?

2. What is unique or distinctive about the product or service that separates it from substitutes and competitors?

3. Does a viable market exist for the product or service?

4. Is the target market large enough, accessible, and capable of purchasing your product or service?

5. Are the financial projections sound?

6. Is the management team competent?

7. How will the investors get their money back with a return on their investments?

The market plan is for a new gluten free restaurant.

This is one of the references to use Kerin, Roger. Marketing, 11th Edition. McGraw-Hill Learning Solutions, 40.

Verified Expert

Reference no: EM13874288

Create a presentation for the marketing research

Attended conference calls with Beam management, venue and event coordinators, offered insight on staffing, POS and food and beverage needs based on expected attendance. Comp

What lessons does p&gs mishap with sk-ii in china

De-Wrinkle Active, the latest launch in China from P&G's SK-II skincare line, attracted unwelcome publicity in early March 2005 when Lu Ping, a woman from Jiangxi province,

Identify which market your product is operating in c2b

Your goal for this part of your marketing plan is to determine if your product or service is focused on being in a consumer or a business market, and then which type within

Review your returned marketing plan

MKT 308: Review your returned Marketing Plan Template from the assignment. As you work on your plan throughout the class, you may go back and adjust previously submitted sec

What are the roles and responsibilities of board of director

Each company has a different culture that dictates how it is governed or operated by its leaders. Given the differences in cultures, even companies with similar models of go

Identify the main problem to be solved in the case

MKT6615 Marketing Engineering Individual Homework.The analysis should address directly and critically the issues involved by following the steps below:  Identify the main prob

What is the outcome of this study

Explain what you learned from the project for the comparison done among the organizations.What is the outcome of this study.Your paper will be judged in part on the basis of y

Do you believe affirmative action is in discriminatory

For federal contractors and subcontractors, affirmative action must be taken by covered employers to recruit and advance qualified minorities, women, persons with disabiliti


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd