Do you think virgin’s brand is overextended

Reference no: EM131299570

1. Pick a brand extension. Use the models presented in the chapter to evaluate its ability to achieve its own equity as well as contribute to the equity of a parent brand. If you were the manager of that brand, what would you do differently?

2. Do you think Virgin's brand is overextended? What are the arguments for or against?

Reference no: EM131299570

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