Do you think starbucks is drifting away from core business
Course:- Operation Management
Reference No.:- EM131124531

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Do you think Starbucks is drifting away from its core business (coffee) by undertaking these new initiatives?

Specifically, after undertaking the porter’s 5 forces analysis, do you think these new initiatives would help Starbucks to improve its competitive position in 5-10 years?

Are these new initiatives fall in the broad class of needs that the company is seeking to satisfy?

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