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One of the criteria for a usable market segment is its size. This chapter suggested that to be usable, a segment must be large enough to be profitable now and in the future and that some very small segments get ignored because they can never be profitable. So how large should a segment be?
How do you think a firm should go about determining if a segment is profitable?
Have technological advances made it possible for smaller segments to be profitable? Do firms ever have a moral or ethical obligation to develop products for small, unprofitable segments? When?
1. How does the project closure review differ from a performance measurement control system? 2. What major information would you expect to find in a project review
Product Development Case Description- Xyzzy is a medium sized company that develops and manufactures mobile data collection devices. You are an employee of Xyzzy and work as project manager in the product development department
The information below describes a project with an initial cash outlay of $10,000 and a required return of 12%.
Its advocates say it is not too expensive for the benefits the city will receive. Will other cities adopt the Boston model? Can our nation pay for Big Digs in other cities? Can it afford not to?
Assume the risk-free rate of return is 2% and the market risk premium is 8%. If you are a risk averse investor, which project should you choose?
Describe the skills listed below in the context of the organizational structure. Are they essential skills for project managers?
Meaningfully manage risks in project management - What is project failure and how can the risk of project failure be reduced
Project charter: Using the above scenario, prepare a project charter. Include the problem statement, justification for the project, and how the project will be measured for success.
There are two components to the individual assessment. The first component is to write either a briefing paper (for the board and senior management), a blog or a journal article. The second component is to anonymously review at least two individua..
Briefly describe the history of secondary data in the United States.- Describe where the material in this chapter falls within the steps of the marketing research process.
Critically analyze the case you have selected in order to detail the underlying reasons for the "perceived failures" in the project. Ensure that you make appropriate references to project management literature.
What are the two main driving forces behind Enterprise Resource Planning for a business organization?
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