Distinguish between- e-commerce and e-business

Assignment Help Marketing Management
Reference no: EM133346

Part A

QUESTION 1

A product often consists of several elements which the tourism marketer has to consider in order achieve customer satisfaction. Discuss

QUESTION 2

Pricing is one of the most important elements of the marketing mix. With the use of examples, discuss five pricing strategies that you believe is most effective for tourism organisations

QUESTION 3

a) Discuss the importance of conducting marketing research for tourism organisations. b) Explain four types of primary data collection methods and discuss their benefits and drawbacks

c) Explain the importance of setting clear research objectives before embarking on a study

QUESTION 4

Strategic models and analytical tools are useful in taking marketing decisions. Discuss the effectiveness of two strategic models/ tools that can be used by marketers to analyse growth potentials of tourism organisations

Part B

QUESTION 1

(a) Using an example of your choice within the tourism or hospitality sector, state the importance for marketers to develop effective communication methods

(b) Critically describe four main means of Integrated Marketing Communications used by most tourism organisations, support your answers with relevant examples

QUESTION 2

Discuss the differences between the core, tangible and augmented product

Illustrate how leisure or tourism or hospitality organisations use product augmentation to create unique or competitive offers

QUESTION 3

(a) Explain why Internet Marketing has become so widely used by hospitality firms and give three benefits to having a modern, interactive and user-friendly website

(b) Distinguish between-

(i) e-commerce

(ii) e-business and

(iii) e-marketing

QUESTION 4

(a) Distinguish between primary and secondary research, giving TWO examples of sources for EACH type of data used in the tourism and hospitality industry

(b) Explain using a relevant example of a particular hospitality and/or tourism related organization, the costs and benefits of carrying out extensive market research before launching a product. Justify your answers

QUESTION 5

(a) Define the concept Sustainable marketing. And support with a relevant diagram

(b) Discuss with relevant examples the characteristics of the five alternate concepts -production, product, selling, marketing and societal marketing - that organisations may

adopt to conduct their marketing activities

QUESTION 6

(a) Define the following terms-

I Marketing

II Market

III Marketing Management

(b) Differentiate between customer value and customer satisfaction.

(c) Explain briefly what is meant by customer relationship management and give some reasons for its growing importance in marketing

Reference no: EM133346

Questions Cloud

Performance appraisal : performance appraisal, performance management, intrinsic reward and motivation, job satisfaction, rewards
Defects of gsm networks : Security mechanism, threat, GSM networks, DDoS attacks, IPv4, IPv6, IPsec integrity, authentication and privacy, IPsec AH,  ‘single sign-on' in the context of access control, Secure Electronic Transaction (SET) protoco,  Encryption
Intrusion detection system (ids) : concept of Data, information and knowledge in information warfare, politically motivated computer misdeeds, McClintock Manufacturing, Percentage of Windows systems that run antivirus software that is updated each day, network traffic that is evaluate..
Distinguish between- e-commerce and e-business : Distinguish between- e-commerce, e-business and e-marketing Define the concept Sustainable marketing. And support with a relevant diagram
Cyber terrorism : competitive intelligenc, information safekeeping governance, administration, ISO/IEC 27002, Conceptual Framework
Explain the importance branding for a tourism organisation : Explain the importance branding for a tourism organisation Elaborate on the Ansoff model and discuss its importance in strategic marketing planning
Cyber terrorism & information warfare : Risk Management, IT Related Risks, Radio Frequency Identification (RFID), Easy listing of special programs,  Social Engineering
Dns : problems of IPV, DNS server software, TCP SYN attack, Ping of Death, Land attack, Teardrop attack, Smurf attack, Fraggle attack

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Explain concept of integrated marketing communications

Explain concept of integrated marketing communications

  What is customer relationship management system

What is Customer Relationship management System (CRM)? How does such system add value to an organisation and to its consumers How does a Database Management System assist a business to improve centralisation, eliminate redundancy, and maintain re..

  Integrated marketing communication

Integrated marketing communication

  The different bases of market segmentation

The stages of the product life cycle The promotional mixes The different bases of market segmentation

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Significance of performance budgeting in the public sector

Significance of Performance Budgeting in the Public Sector

  Write a journal on buyer behavior

Write a journal on Buyer Behavior

  Explain major problems associated with public enterprises

Explain major problems associated with public enterprises

  Buys products or services for personal use

Concept where goods are produced without taking into consideration the choices or tastes of customers

  Purpose the statement of activity for the society

Purpose the Statement of Activity for the Society

  Deceptive marketing practices

What deceptive marketing practices have you personally witnessed

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd