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1. Distinguish between advertising and PR in terms of control. Discuss, using examples, the very different qualities PR has to those found in other communications tools.
2. Comment on the notion that the internal feel of an organization will reflect its external reality. Provide practical examples of instances where this is the case.
a. describe what a fragmented industry is and provide examples.b. how can a company overcome the limitations of being
This section is the heart of the marketing mix and should describe the product offering and product strategy. The product includes not only the physical unit but also its product depth and breadth of the line/service, package, warranty, after-sale..
Explain Performance Improvement - Factors and Solutions and Intervention & Evaluation and How would you evaluate your intervention to know that you were successful
Using Excel, draw one graph showing average fixed costs, average variable costs, average total costs, marginal revenue, and marginal costs. What is the difference between explicit and implicit cost
Create your own psychographic/demographic segments
International Product Cycle
Identify a specific brand that has developed a high level of brand equity
How has technology affected marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers
Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target ..
Which of the following is one of the major purposes of a settlement conference
Explain Measurement methods and metrics and measurable standard against which actual performance is compared
use the internet or the strayer library to familiarize yourself with an industry and then create a fictional start-up
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