Reference no: EM131259709
Assignment
Disruptive technologies have been a mainstay of debates in strategic management since 1995. They have been used extensively by consultants as well as academics. The idea of disruptive innovation was proposed by Clayton Christensen OF Harvard Business School, and while it was widely adopted, it has also been extensively critiqued.
Clayton Christensen wrote an article in HBR in December 2015, where he defended (and put limits on) his concept [He has two co-authors in this article, but the concept is associated with him]. Please read the article fully before you commence this assignment.
Article: Twenty years after the introduction of the theory, we revisit what it does-and doesn't-explain By CLAYTON M. CHRISTENSEN, MICHAEL RAYNOR AND RORY MCDONALD.
Imagine yourself a consultant. Please write a memo to Uber where you suggest how they can use the idea of a disruptive technology to improve its operations. You can briefly summarize the key points in Christensen's article in that memo. Mention your own opinion, i.e. whether you agree or disagree with Christensen. Answer the question: "Is Uber a disruptive innovation?"
Your essay should contain the following:
1. One table and one graph (Please make the graph yourself, rather than copy-and-paste).
2. One reference from a scholarly source (i.e. not just a website). Write it APA style)
3. One clear identification of a strategic problem faced by Uber in today's world.
4. One suggestion of how Uber can tackle the problem.
The essay should be 750 words or less.
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