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Discussion-macro-environmental factors

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Discussion - Macro-Environmental Factors

a) Please list the major macro-environmental factors discussed in the textbook and slides.

b) Select one of those factors, provide an example of your own, and explain how it can influence the marketing process?

c) As a marketer, how do you deal with such a macro-environmental factor in order to protect your firm, use the existing opportunities and avoid potential threats?

Reference no: EM131397895

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