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1. Discuss three types of product modification with your own examples.
2. Although major appliances, like washers and dryers, are usually considered homogeneous shopping products, the high-efficiency front-loaders that boast many more features than standard machines are gaining in popularity. Do you think high-efficiency technology is enough to make washers and dryers heterogeneous shopping products? Explain
3. Discuss four major characteristics of services with your own examples.
4. What kind of marketing channel functions can be performed over the Internet? Why do you think so?
Please Help any answers will help
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Write a grand strategy plan addressing
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As detailed in this chapter, the radio and recording industries attempted to get around laws prohibiting payola through use of independent promoters. They were eventually exposed and severely fined for this practice in the late 2000s. Looking back ov..
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