Discuss the variables to prepare a research report
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Who is going to read your research report? Who needs to utilize your findings? These are fundamental questions when preparing your report. Typically, there are people representing multiple business units / layers within your organization that will be interested in your findings. Each of these people will have different experience levels regarding research, and their capabilities to digest the information in your report will vary. Discuss the variables you must consider to prepare a research report that multiple people at different levels in the organization will benefit from. Utilize examples from other cases that you've researched and are familiar with.

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