Reference no: EM131099634
Assignment-
1. Introduction
Discuss the overall theory of strategy and introduce the concepts of strategic thrusts, the role of SBU's within a business, portfolio tools and strategic development tools.
Then introduce the organization that you will be discussing.
2. Market Strategy
Introduce the SBU and its product offering. Here you should address the relative strength of the SBU applying the theory based on industry maturity and competitive positioning. SBU's are product/service driven business units of an organisation.
Select and discuss the product/market strategy based on:
• Operational excellence
• Product leadership
• Customer intimacy
It could be a combination of these approaches - consider core and supporting strategies.
3. Portfolio Analysis
Discussing the merits of using portfolio tools eg PLC, BCG - address where your SBU sits within this framework. I would suggest applying a BCG matrix. You can graphically present this but you also need to discuss why the SBU is a dog, star, cash cow or question mark. You must give a rationale around this.
4. Strategic Development Tools
Here you will discuss the merits of using these tools as part of a strategic approach. You do not need to demonstrate how you would implement these tools but why would an organization needs to consider them in light of the SBU and how they contribute to strategic planning processes.
5. Summary
Here you validate your application above. Consider writing a few paragraphs noting why such approaches above are important to the strategic planning and implementation process. For example it contributes to measuring strategic performance, achieving strategic planning effectiveness etc.
|
The denver iron & steel company
: The Denver Iron & Steel Company is expanding its operations to include a new drive-in weigh station. The weigh station will be a heated/air-conditioned building with a large floor and small office. The large room will have the scales, a 15-foot c..
|
|
Explain how changing demographics and urbanization impact
: Post the perspectives you gained from the article regarding urbanization, crime, demographics, and factors that contribute to the unique nature of American violence. Explain how changing demographics and urbanization may impact the U.S. criminal j..
|
|
Interval estimate for the population mean amount
: a. Construct a 99% confidence interval estimate for the population mean amount of water included in a 1-gallon bottle. b. On the basis of these results, do you think that the distributor has a right to complain to the water bottling company? Why?
|
|
Find the optimal solution to the problem
: Each electric cooker has a variable cost of $200 and a selling price of $300, and each gas cooker has a variable cost of $160 and a selling price of $240. Fixed overheads are $60,000 a week and the company works a 50-week year. The marketing depa..
|
|
Discuss the overall theory of strategy
: MKT540 - Assignment. Discuss the overall theory of strategy and introduce the concepts of strategic thrusts, the role of SBU's within a business, portfolio tools and strategic development tools
|
|
Identify all of the transistor capacitances
: identify all of the transistor capacitances and determine which ones are in parallel and which ones are grounded on both ends.
|
|
Determine the percentage change for the two years
: Determine the percentage change for the two years. Please explain why there was a drastic change and what this meant for the U.S. population?
|
|
Appropriate in the closing of a request for information
: 1. List two ways that you could begin a direct inquiry letter that asks many questions. 2. What three elements are appropriate in the closing of a request for information?
|
|
Estimate the mean amount of soft-drink
: If the inspection division of a county weights and measures department wants to estimate the mean amount of soft-drink fill in 2-liter bottles to within {0.01 liter with 95% confidence and also assumes that the standard deviation is 0.05 litera, w..
|