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1. Added value is key to understanding how sales promotions should work. Illustrate the role of creativity in providing added value with examples from industrial and consumer promotion campaigns.
2. Discuss the objectives behind the use of sales promotions. Find examples of the objective of trial to illustrate.
Select a situation that is currently in the news that involves two or more cultures. How does your cultural analysis help explain the situation
What promotional efforts would a marketer be likely to employ if the communication objective was to create desire for the product?
How luxury brands are perceived in India and what marketing strategies companies should use to enter the Indian markets in the luxury sector.
1.as their facilities grow in size hotel managers are faced with the need to group certain jobs in order to ensure
Establish client relationship management strategies and initiate interpersonal communication with clients
For this semester project, your are to decide on a product or service to make a short 45 to 60 second commercial using a cell phone or video camera to record the spot. I want you to have some fun with this. You can be funny, serious, goofy, or wha..
brand building is a crucial exercise that often takes years to accomplish. the benefit of brand equity is realized in
Digital Advertising Strategy for a Small Business
Then speculate as to the best way to market/advertise/target a specific group or groups in your neighborhood profile. Comment as to whether you agree or disagree with the consumer groups that are represented, and add whether you feel that you or y..
Determine the coefficient of determination, and discuss what this statistic tells you and conduct a test to determine whether the age of a machine and its monthly cost of repair are linearly related.
Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle and Analyze the appropriate pricing strategy for your product or service and the price you will set at launch
When might it be appropriate to conduct a multivariate analysis test? What is the name of the test that is used to assess the relationship between two ordinal variables?
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