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Write a white paper on Wells Fargo bank and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.
Required Elements:
No more than 2100 words
Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
A positioning statement for the company with careful consideration of their brand and strategy
Paper is consistent with APA guidelines.
Analyze the business customers / clients that you wish to target. Your analysis should include, but not be limited to, their: demographic profile
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