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Outsource or insource R&D
Case Study: Feed R&D - or Farm it out? Each student is to submit an extended analysis of this case by Nitin Nohria et al. HBR JulAug 2005.
• Review the strategic issues presented in the case.
• Discuss the key issues management needs to consider in deciding whether to support an in-house R&D function or outsource all Research & Development.
• Discuss the implications of outsourcing R&D for middle managers.
A meeting of senior managers at the Pringly Division has been called to discuss the pricing strategy for a new product.
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