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Discuss the importance of sales promotions as part of a company's promotional strategy. Also, address the differences between consumer and trade sales promotions. Finally, evaluate the relative effectiveness of reaching a business-to-business (B2B) market between trade sales promotions and personal selling.
Explain the Kantian arguments Denis Arnold and Norman Bowie use in "Sweatshops and Respect for Persons" to support the claim that MNEs have duties to ensure that their off-shore contract factories meet minimum safety standards and provide a living wa..
Critically evaluate and analyse leadership you have witnessed in specific situations and this means comparing concrete examples (what was said and what was done) to relevant theories and models, concepts and principles from the topics and textbook
What considerations must be made in creating a successful advertising campaign that not only retains current customers but also lures in new customers as well?
Have we already entered or are we about to enter the maturity stage of the Internet? Explain from a scholar/leader/practitioner position.
Explaining the Generic Competitive Strategies.
Describe the three types of strategic alliances and the reasons why companies develop them. Describe situations when each is most appropriate to adopt.
To develop an awareness and comprehensive understanding of the influence of culture on management
Identify the major players in portal development. What attributes of portals distinguish the more successful from the less successful?
Analyze the low-cost and a differentiation strategy
Steak Sauce: Lawry's Defense" case to complete a formal written case analysis
The Wine Cellar places orders for a popular Pinot Noir on a weekly basis. The weekly demand for this wine was found to approximately follow the probability distribution shown below.
As a newly promoted Vice President, your CEO has invited you to participate in this year's upcoming Strategic planning session. You know that this will be high-level type planning you have done in the past. To prepare for this, you have done research..
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