Discuss the importance of conducting marketing research

Assignment Help Marketing Management

Reference no: EM13729071

A traditional Chinese medicine manufacturer in Singapore plans to enter the Mainland China market by Jan 2016. Discuss the importance of conducting marketing research for the manufacturer prior to its entry.

The aim of this assignment is to provide an opportunity for students to have a good grasp of the rationale behind marketing research. Students are expected to read the textbooks, journal articles and be able to apply the knowledge gained from real life examples. Specifically, students are expected to demonstrate their competence in the following areas:

· Knowledge and understanding of key concepts,

· Critical analysis and level of argument,

· Extent of reading and references used,

· Structure and presentation of the submission, writing style, appropriate citations and referencing.

Reference no: EM13729071

Questions Cloud

Explain price determination and pricing strategies : Using the Waters Bottling Company, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Price Determination & Pricing Strategies

Explain free trade progress made by world trade organization : Some people believe the rise of regional trading blocs threatens free trade progress made by the World Trade Organization (WTO). Do you agree? Why or why not?

Developing programs or policies : Imagine you are a policymaker for your city or town. Based on what you know and what you have learned in this course, what would you modify or improve to make a positive change in the life of a vulnerable group we have not covered in class? Justif..

Presentation about how the creative process can help : You have been asked to develop a brief presentation about how the creative process can help solve a business problem for a client of yours.

Discuss the importance of conducting marketing research : A traditional Chinese medicine manufacturer in Singapore plans to enter the Mainland China market by Jan 2016. Discuss the importance of conducting marketing research for the manufacturer prior to its entry

Sexual behaivor in work place : Develop the format and framework for SEXUAL BEHAIVOR IN WORK PLACE final project.

Discuss with the aid of diagram the variations tat : Discuss with the aid of diagram the variations tat exist in the excretory and osmoregulatory organs within the animal kingdom

How the migrations of economic groups : How economic challenges might have affected your topic's experience. How the migrations of numerous social and economic groups during this time impacted your topic.

How can steeple affect usa gas fracking business : How can steeple affect usa gas fracking business

User Account

All Pages