Reference no: EM131310956
Heading 1: Introduction
- What will you discuss in the body of this paper?
- Introduce the ethical dilemmas.
Heading 2: Ethical Dilemmas (Use this in the paper)
Advertisers have a considerable amount of freedom to violate the ethical standards of a wide range of consumers. With strict laws in place, advertisers must be sure to act ethically at all times, paying close attention to legal issues when advertising to children, when advertising potentially harmful products, and using psychological strategies to excite demand. However, with a list of ethical and legal issues at hand, advertisers have become crafty in creating legally responsible ad messages that carefully border the lines of ethical concerns (Ingram, 2016).
The Federal Trade Commission (FTC) defines deception as a misrepresentation, omission or practice that is likely to mislead the consumer acting reasonably in the circumstances, to the consumer's detriment (FTC, 1983). Advertiser's interpretation of the law completely ignores the ethical consequences, such as the unintended effects of self-image among female adolescents. Television ads for fast food contribute to the 21st century national obesity epidemic. In addition, advertisers have a range of manipulative tactics, such as utilizing effective advertising words that undermine the intelligence of the consumer (Ingram, 2016).
Heading 2: Advertising to Children and Female Adolescents
Subheading 1: Background
- Discuss the ethical dilemma of advertisements that target children.
- What laws are in place against advertising to children?
- What "crafty" tactics do advertisers use that carefully border the lines of this ethical dilemma?
Subheading 2: How are children affected by advertising?
- Discuss how children are negatively affected by advertising.
- Discuss how female adolescents' self-image is affected by advertising using female models as the standard of beauty.
- Why it is not fair to advertise to children?
- Support your argument using findings from relevant resources.
Subheading 4: Potential Resolutions for Advertising to Children Using Traditional Ethical Theories
- Briefly describe the deontological theory and how it relates to the topic?
- Discuss the positive outcome if advertisers use the deontological theory when advertising to children?
- Using the Deontological Theory, discuss potential resolutions for the effects of advertising to children.
- Briefly describe ethical egoism? How does it relate to your discussion?
- What would be the outcome if advertisers continue to use ethical egoism considering how advertisements negatively affect children?
- Using the Deontological Theory, discuss potential resolutions for the effects that advertising has on children.
Heading 3: Television Ads for Fast Food and Obesity
Subheading 1: Background
- Discuss the ethical dilemma surrounding current marketing schemes for fast food advertisements and its contribution to national obesity.
- What laws are in place against advertising goods that may negatively affect the consumer?
- What "crafty" tactics do advertisers use that carefully border the lines of this ethical dilemma?
Subheading 2: How does Fast Food Advertisements affect obesity
- Discuss how fast food ads contribute to the 21st century U.S. obesity epidemic.
- Discuss how "effective advertising words" contribute to the obesity epidemic.
- Support your argument using findings from relevant resources.
Subheading 4: Potential Resolutions for Advertisements Contribution to Obesity
- Briefly describe the deontological theory and how it relates to the topic?
- Discuss the positive outcome if advertisers apply the deontological theory when considering how advertisements contribute to obesity.
- Using the Deontological Theory, discuss potential resolutions that may counteract the contributions that fast food advertisements have on national obesity.
- Briefly describe ethical egoism and how it relates to the topic?
- What would be the outcome if advertisers continue to use ethical egoism as it relates to fast food marketing and its contribution to obesity?
- Using the Deontological Theory, discuss the potential resolutions to the negative effects that fast food advertisements have on the national obesity epidemic.
Heading 4: The Best Resolution
- Compare and contrast the aforementioned outcomes for ethical egoism and deontological theory.
- Discuss why the deontological theory is the best resolution to apply when considering the aforementioned outcomes for each topic:
- How are People Negatively Affected by Fast Food Advertisements
- How are children negatively affected by advertising?
Heading 5: Conclusion
- What did you discuss in the paper?
- What were your findings?
- What theories were considered in finding the resolution for the ethical dilemmas?
- What was the best resolution and why?
Heading 6: References