Discuss the competition between target and walmart

Assignment Help Business Management
Reference no: EM131410084

ASSIGNMENT: COMPETITION - MARKET RESEARCH MANAGER ANALYSIS

Note: While representative of possible situations faced by Target & Walmart, all scenarios in this assignment are fictional.

REAL BUSINESS

As you learned this week, understanding your competition and adjusting your own business accordingly is critical to a business's success. A large discount retail store like Target competes not only with other discount retail store stores but also with those stores that offer just some of the products Target does, such as grocery stores. Keeping track of all these competitors is quite a task; that's why large companies have a team of market researchers dedicated to managing that research.

YOUR ROLE

You'll assume the role of a Market Research Manager at Target.

WHAT IS A MARKET RESEARCH MANAGER?

Market Research Managers are responsible for creating and improving processes for gathering information on various market conditions, competitors, and consumer trends in their companies' industries. They are typically responsible for managing a team of researchers and reporting their findings to the head of the department. Teams across the company then use these findings to help improve products, guide marketing efforts, and more.

As a Market Research Manager, part of your role is to consistently analyze Target's position relative to its competitors and report on these findings. As part of this process, you complete a SWOT analysis for each of Target's main competitors each quarter. The quarter is coming to a close, and your boss has asked for the latest SWOT analysis for Walmart.

INSTRUCTIONS

STEP 1: RESEARCH

Search online and find 1-3 articles that discuss the competition between Target and Walmart. For each article:

• Identify Provide a link to the article.
• Identify which aspects of the article will be helpful as you conduct your SWOT analysis.

https://www.fool.com/investing/general/2014/08/24/wal-mart-and-targets-completely-different-approach.aspx

https://www.suredividend.com/wmt-vs-tgt/

https://fortune.com/2015/03/11/target-walmart/

STEP 2: STRENGTHS

Based on your own experiences shopping at Target and Walmart and the research you conducted:

• Identify 1-2 strengths Target has in comparison to Walmart. For each strength, explain your rationale.

STEP 3: WEAKNESSES

Based on your own experiences shopping at Target and Walmart and the research you conducted:

• Identify 1-2 weaknesses Target has in comparison to Walmart. For each weakness, explain your rationale.

STEP 4: OPPORTUNITIES

Based on your own experiences shopping at Target and Walmart and the research you conducted:

• Identify 1-2 possible opportunities Target has to be more competitive with Walmart. For each opportunity, explain your rationale.

STEP 5: THREATS

Based on your own experiences shopping at Target and Walmart and the research you conducted:

• Identify 1-2 possible threats that might diminish Target's competitiveness with Walmart. For each threat, explain your rationale

STEP 6: WHO WILL COME OUT AHEAD?

Based on your SWOT analysis, do think that Target or Walmart is better positioned over the long term to come out ahead? Why?

STEP 7: REAL_WORLD APPLICATION

Conduct a SWOT analysis for your company and one of its biggest competitors using the methodology outlined in Steps 2-5.

Reference no: EM131410084

Questions Cloud

Emerging scientific discourse : The 19th Century witnessed a growing interest in "explaining" human sexual behavior according to newly emerging "scientific" discourse, in particular, psychiatry and psychoanalysis.
Discuss the neurobiological basis for the disorder : Select a disorder of the sensory system from this list.Anton's syndrome,blindsight,Balint's syndrome,Gerstmann's syndrome,akinetopsia,central achromatopsia,apperceptive agnosia,associative agnosia etc.
Define the identified critical step of research in your word : Write a one to two (1-2) page essay in which you: Identify the most important step in the student's guide to research that you would need in order to analyze bullying. Define the identified critical step of research in your words
Determine centerline and the upper and lower control limits : Determine the centerline and the upper and lower control limits for a 3-sigma mean control chart in which each sample consists of 4 lids.
Discuss the competition between target and walmart : Search online and find 1-3 articles that discuss the competition between Target and Walmart. For each article: Identify Provide a link to the article. Identify which aspects of the article will be helpful as you conduct your SWOT analysis.
Analyze the types of legal and court systems : In your paper: Describe each type of law identified in the JuriGlobe site. Provide examples of the countries that operate under the various types of legal systems. Evaluate how the court process in these countries differs from that of the United Stat..
How do traditional views contrast with newer thoughts : We all know people who are "book smart." Then there are those who show "street smarts" as their strengths. Sometimes these two "smarts" combine, but more often there is an evolution of sorts related to a human's life experiences, apprenticeships, ..
What will be the 3 sigma upper and lower control limits : When a given process is operating properly, the percentage of defectives is 4%. What will be the 3-sigma upper and lower control limits for a p-chart in which each sample consists of 150 items?
How large will each sample have to be : For a 3-sigma p-chart in which the upper and lower control limits are 4 percentage points apart, how large will each sample have to be?

Reviews

Write a Review

 

Business Management Questions & Answers

  Explain the popularity of merger

The Computer world has definitely changed the landscape for teams. Explain how do you think the proliferation of social media impacts team interdependence? Does it enable or present a challenge for illustrate what is discussed.

  Define more likely individuals are to perceive an ethical

Explain the more likely individuals are to perceive an ethical issue as important and the less likely they are to engage in questionable or unethical behavior

  Assignment: long-term investment decisions

Assume that the low-calorie frozen, microwavable food company from Assignments 1 and 2 wants to expand and has to make some long-term capital budgeting decisions. The company is currently facing increases in the costs of major ingredients.

  Addresses the problem solving processconsider the basic

addresses the problem solving processconsider the basic steps in the problem-solving process identify the problem

  Define the characteristics of pay structure

Define the characteristics of pay structure. Define, in your own words, a pay policy line and how it is determined

  Just-in-time competitive strategy

Walmart, the nation's largest retailer, has perfected a "just-in-time competitive strategy." This retail giant relies on barcodes for instant inventory, distribution centers that purchase supplies at the last minute and deliver only when needed

  Explain an important part of business is to plan ahead

Explain An important part of business is to plan ahead and Identify three planning tools used for forecasting and the information each provides

  How group dynamics impact the change process for work teams

Describe how using group dynamics can aid in the change process and the process for working with different types of work teams in a planned change process.

  How supervisors at the organization motivate employee

What are some organizational examples of each of these needs? Evaluate the organization you have selected for study during the course. How do managers and supervisors at the organization motivate and improve employee performance

  Compare and contrast six sigma the balanced scorecard

different methods for preparing performance and completion metrics. Metrics are performance markers, utilized at different intervals during the process timeline, to measure adherence to schedule and attainment of goals.

  Strategic management relate to strategic planning

1. How does strategic management relate to strategic planning? What is a strategy? 2. How does strategic management relate to business success?

  What are social and ethical implications of such excessive

What are the social and ethical implications of such excessive (one-sided) negative reporting? Did this case change your mind? Explain your answer?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd