Discuss the challenges and importance of brand management

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Assume that you are a Brand Manager in any international organisation of your choice and are tasked to develop and execute a branding programme to build awareness and create demand.

You are also expected to evaluate the challenges that will be faced by the company considering changes In the environment. Answer the following task:

1. Discuss the challenges and importance of brand management and critically evaluate its implications to the organisation.

2. Illustrate the impacts of brand management as practised by the organisation.

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Reference no: EM13739298

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