Reference no: EM131209542
Topic Proposal
You will select a topic for the Week 1 assignment, and thereafter, all related assignments (the draft in Week 4 and the final marketing plan in Week 7) MUST be on the same topic. You may not change your marketing plan topic without approval from your instructor. Your topic should be for a business, product, or service that you would like to start (no multilevel marketing structures or non-profit organizations, please).
Because this is an applied project and not a research paper, please do not select a corporation such as Starbucks or Coca-Cola as your topic. You are to apply the course concepts to this project. If you are interested in coffee restaurants, for example, you may wish to select your own cappuccino bar as your topic and then use information from companies like Starbucks or Seattle's Best Coffee for ideas and competitive research as you work on your project. If you have questions about your topic, don't hesitate to post them in the Q & A Forum this week.
For Week 1, please write a two-page description of your company, product, or service. It should be a new business, product, or service.
Discuss:
Ownership and company structure.
Describe the business, product, or service.
Write your mission statement.
Provide your marketing goals.
The marketing goals must be specific, measurable, actionable, realistic, and time bound.
Examples...
Company ABC plans to generate 25 leads per week as a result of our Facebook marketing campaign beginning Oct. 1, 2014.
Company XYZ plans to sell 5,000 widgets for the next fiscal year.
Discuss who a typical customer might be.
Can condorcet winner lose under a transferable vote system
: In a transferable voting system each voter provides a ranking of the candidates. The candidate with the lowest number of first-choice votes is eliminated, and the votes are transferred to the second-choice candidates. This process proceeds until a..
|
Components of cash flow from assets
: What was the change in net working capital during 2015 for Dawg Town, Inc? Hint: You will have to use the cash flow identity to find the components of cash flow from assets
|
Discuss organizational behavior theories that have discussed
: You need to define and discuss organizational behavior theories that have been discussed in this course and in the textbook. Other popular theories of organizational behavior that have been discussed in scholarly research.
|
Increased price volatility affected financial innovation
: How have increased competition and price volatility affected financial innovation? - What are some specific types of innovation that deal with these factors?
|
Discuss ownership and company structure
: Company ABC plans to generate 25 leads per week as a result of our Facebook marketing campaign beginning Oct. 1, 2014. Company XYZ plans to sell 5,000 widgets for the next fiscal year. Discuss who a typical customer might be.
|
Personal wealth outside of the stock option
: If Sharon Jacobs of the previous problem is also a founder of the company and has retained 8 mil- lion shares of its stock, how much of a difference will the auditor's decision make in her personal wealth outside of the stock option?
|
What is number of voters
: What is the number of voters at which voting no longer becomes worthwhile?
|
Work-in-process inventory account
: If the cost per equivalent unit for November was $4.60 for materials and $5.20 for labor and overhead, the balance in the work-in-process inventory account would be:
|
Financial impact of spending additional money
: If the hotel spends an additional $10,000 in the month on advertising they feel that they can expect an occupancy rate of 85% (assume current occupancy rate is 80%). What would be the financial impact of spending this additional money on advertisi..
|