Discuss importance of the concept of business intelligence

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This assessment requires you to discuss how approaches to Business Intelligence and Big Data in an organisation may lead to making this organisation more efficient and/or effective.

1. Section 1: You should briefly provide a clear definition of Business Intelligence and Big Data.

2. Section 2: The main focus of the assignment then is to discuss 2 (two) specific Business Intelligence/Big Data techniques and how these may create a competitive advantage.

3. Section 3: You then need to discuss a real-life case study which illustrates and supports the points that you have made.

In order to pass the assessment you will need to:

To discuss the importance of the concept of business intelligence for creating a competitive advantage in e-business.

Identify and discuss specific business intelligence techniques in terms of their potential impact

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Reference no: EM13874752

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