Recommendations professionally developed and clearly based on the conclusions. Clearly provides suggested options for solving the problems outlined in the report. Recommendations mostly professionally developed and clearly based on the conclusions. Clearly provides suggested options for solving the problems outlined in the report. Recommendations based on the conclusions. Providing suggested options for solving the problems outlined in the report. Some flaws in the Recommendations based on the conclusions, or the suggested options for solving the problems outlined in the report. Poor formatting, or missing elements in the Recommendations based on the conclusions, or the suggested options for solving the problems outlined in the report.

REPORT: CONCLUSIONS AND RECOMMENDATIONS 5 4 3.5 2.5 1.5 0 Conclusions professionally developed. Clearly provides a summary of the main points or findings of the report, and are consistent with the outline given in the Introduction. Conclusions mostly professionally developed. Clearly provides a summary of the main points or findings of the report, and are consistent with the outline given in the Introduction. Conclusions mostly provides a summary of the main points or findings of the report, and are consistent with the outline given in the Introduction. Some flaws in the Conclusions’ summary of the main points or findings of the report, or the consistency with the outline given in the Introduction Poor formatting, or missing elements in the Conclusions’ summary of the main points or findings of the report, or the consistency with the outline given in the Introduction No attempt made or diverse from what is acceptable.

REPORT SECTION 4–MOBILE PRESENCE 10 8.5 6.5 5 3.5 0 Provides excellent discussion of mobile presence steps, the key system functionality and information requirements for mobile presence, and advantage of m-commerce from customer as well as your business point of views. Clearly discusses mobile presence steps, the key system functionality and information requirements for mobile presence, and advantage of m-commerce from customer as well as your business point of views. Adequate discussion of mobile presence steps, the key system functionality and information requirements for mobile presence, and advantage of m-commerce from customer as well as your business point of views. Limited discussion of mobile presence steps, the key system functionality and information requirements for mobile presence, and advantage of m-commerce from customer as well as your business point of views. Incomplete or inappropriate discussion mobile presence steps, the key system functionality and information requirements for mobile presence, and advantage of m-commerce from customer as well as your business point of views. No attempt made or diverse from what is acceptable.

REPORT SECTION 3–PRIVACY IN SOCIAL NETWORKS 10 8.5 6.5 5 3.5 0 Provides excellent discussion of problems faced by customers while sharing personal information in social media and how your business may address such problems. Clearly discusses problems faced by customers while sharing personal information in social media and how your business may address such problems. Adequate discussion of problems faced by customers while sharing personal information in social media and how your business may address such problems. Limited discussion of problems faced by customers while sharing personal information in social media and how your business may address such problems. Incomplete or inappropriate discussion of problems faced by customers while sharing personal information in social media and how your business may address such problems. No attempt made or diverse from what is acceptable.

REPORT SECTION 2–SOCIAL MARKETING CAMPAIGN 10 8.5 6.5 5 3.5 0 Provides excellent discussion of the five steps in social marketing process with suggestions on the use of the website during the campaign Clearly discusses the five steps in social marketing process with suggestions on the use of the website during the campaign Adequate discussion of the five steps in social marketing process with suggestions on the use of the website during the campaign Limited discussion of the five steps in social marketing process with suggestions on the use of the website during the campaign Incomplete or inappropriate discussion of the five steps in social marketing process with suggestions on the use of the website during the campaign No attempt made or diverse from what is acceptable.

REPORT SECTION 1–IMPLEMENTATION PLAN 10 8.5 6.5 5 3.5 0 Provides excellent discussion of the implementation plan for e-commerce presence based on the SDLC and relevant to the business strategy Clearly discussesthe implementation plan for e-commerce presence based on the SDLC and relevant to the business strategy Adequate discussion of the implementation plan for e-commerce presence based on the SDLC and relevant to the business strategy Limited discussion of the implementation plan for e-commerce presence based on the SDLC and relevant to the business strategy Incomplete or inappropriate discussion ofthe implementation plan for e-commerce presence based on the SDLC and not relevant to the business strategy No attempt made or diverse from what is acceptable.

Introduction professionally developed and broken into logical sections. Clearly provides the purpose of the report, the limitations (hindrances) encountered, and the scope of the report. Introduction mostly professionally developed and broken into logical sections. Clearly provides the purpose of the report, the limitations (hindrances) encountered, and the scope of the report. Introduction broken into logical sections. Mostly provides the purpose of the report, the limitations (hindrances) encountered, and the scope of the report. Some flaws in the Introduction structure, the purpose of the report, the limitations (hindrances) encountered, or the scope of the report Poor formatting, or missing elements in the Introduction, the purpose of the report, the limitations (hindrances) encountered, or the scope of the report

5 4 3.5 2.5 1.5 0 Executive Summary professionally developed and of appropriate length. Clearly provides the purpose of the report, the type of analysis conducted, the significant findings and recommendations Executive Summary mostly professionally developed and of appropriate length. Clearly provides the purpose of the report, the type of analysis conducted, the significant findings and recommendations Executive Summary of appropriate length. Mostly provides the purpose of the report, the type of analysis conducted, the significant findings and recommendations. Some flaws in the Executive Summary length, purpose of the report, type of analysis conducted, significant findings, or recommendations Poor formatting, or missing elements in the Executive Summary, purpose of the report, type of analysis conducted, significant findings, or recommendations No attempt made or diverse from what is acceptable.

Title page andtable of contents / list of tables / list of figures accurate and show professional appearance. Title page and table of contents / list of tables / list of figures accurate. Adequate title page and table of contents / list of tables / list of figures. Some flaws in title page and/or table of contents / list of tables / list of figures. Poor formatting, or missing title page, table of contents / list of tables / list of figures. Appendices are clearly labelled and referenced. Appendices used toprovide appropriate supporting material Adequate use of appendices to improve report readability. Appendices not clearly identified or referenced.

REPORT: STRUCTURE AND PRESENTATION 5 4 3.5 2.5 1.5 0 Report Structure shows professionalpresentation of material resulting in clarity ofmessage andinformation. Report Structure carefully andlogically organised. Report Structure shows organisationand coherence. Report Structure shows someattempt to organise in alogical manner. Report Structure is Disorganised/incoherent. No attempt made or diverse from what is acceptable. Excellent clarity ofexpression. Grammar and spelling accuratesuitable tone and style for target audience. Expression fluent.Grammar and spelling accurateexcept for minor lapses in target audience focus. Grammar andspelling mainly accurateat times language is unclear and/or unsuitable for target audience. Grammar and/orspelling contains errors.Language is poorly executed or uses too much jargon. Frequent mistakes in grammar and/or spelling.Style not appropriate for target audience.

Report Section 3 –Privacy in Social Networks / 10 Report Section 4 – Mobile Presence / 10 Report: Conclusions and Recommendations to the Business / 5 Report: Referencing and Appropriateness of Sources / 5 Report: Appendix 1 Journal / 10 Website: Overall Presentation & Functionality Enhancements / 5 Website: Product/ Service Catalogue / 5 Website: Shopping Cart/ Enquiry Form / 5 Website: Account Registration & Login / 5 Website: Checkout/ Order Processing & Payment / 5 Website: Discussion Forums/ Blog / 5 Final Mark 0 / 100

CIS8100 ASSIGNMENT3 MARKING SCHEME Student Name: Student ID: Marker Initials: Date Marked: This document is intended to both grade and provide feedback on CIS8100 Assignment 3. Please note the mark given for each activity and the areas that were of issue in your submission. MARKING SUMMARY Report: Structure and Presentation / 5 Report: Executive Summary and Introduction / 5 Report Section 1 –Implementation Plan / 10 Report Section 2 –Social Marketing Campaign / 10