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With all of the readings, videos and discussion that occurred within this course, discuss how the technological convergence, the Internet, and global customer expectations have changed the task of the global marketer. Explain how the digital marketing communication tools and concepts discussed throughout this course and assignments are relevant within the digital marketplace.
The new electronic interdependence re-creates the world in the image of a global village.
When using a portfolio rate, what would cause the portfolio interest rate on a UL to perform better than the market in an extended declining interest rate market and yet would perform worse than the market in an extended increasing interest rate envi..
Surfs Up Inc. announced a $1.50 per share dividend with an ex-date of May 15. If the closing price of Surfs Up Inc.'s stock was $35 on May 14. What would we expect the price to be on the close of the 15th, assuming zero movement in the market?
You expect Budweiser will pay dividends of 1.75 in one year, 2.25 in two years, and 2.75 in three years. From that point onwards, dividends will grow at 5% per year. Investors' required rate of return is 11%. According to the Dividend Discount Model,..
A company is considering buying a machine that would give a net cost savings of $70,000 per year for 10 years. The cost of the machine is $325,000. The company's weighted average cost of capital is 12%. What is the difference in the payback and disco..
Describe an empirical test of the effects of this policy on the level of human capital accumulation. - What effects would you expect to find from
You intend to hedge a floating rate payment on a $50 Million notional with a reset date of 3/18/2015 and payment date of 6/20/2015. The interest rate of the payment will equal 3 month LIBOR as of 3/18/2015. You short 50 EDH5 contracts at 99.25. What ..
Imagine you work for a well-known market research firm. Your supervisor has asked you to calculate numerical values for consumer attitudes using the Fishbein expectancy-value model, A = ?be. In your preliminary research for a client that manufacturer..
You own a portfolio that has $2,000 invested in Stock A and $3,100 invested in Stock B. Assume the expected returns on these stocks are 10 percent and 16 percent, respectively. Required: What is the expected return on the portfolio?
A firm has decided to replace a major piece of industrial equipment. The equipment costs $690,000 to purchase and install and is expected to have a useful life of 5 years, after which it will be sold on the open market and is expected to have a salva..
Consider the following risk-free T-bill and coupon bonds available for sale in the bond market (annual coupons): Maturity Price Coupon 1 942 T-bill 2 995 6.3% 3 998 7.5% 4 985.25 6.75% a) Your company plans to issue two-year maturity bonds in year tw..
Bill Boggs just applied for life insurance. During the application process, he indicated that he had never had pneumonia, when the truth is that he did have the disease as a baby. Will this misstatement on the life insurance application be grounds fo..
If you have some money to invest and there are a risk-free asset and several risky assets for you to pick up, how many preferable portfolios could you construct? Can you provide some advice on how to construct an optimal portfolio for a risk-averse p..
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