Discuss criteria for successful market segmentation

Assignment Help Marketing Management

Reference no: EM131266639

Discuss criteria for successful market segmentation. Successful market segmentation depends on four basic criteria: (1) a market segment must be substantial and have enough potential customers to be viable; (2) a market segment must be identifiable and measurable; (3) members of a market segment must be accessible to marketing efforts; and (4) a market segment must respond to particular marketing efforts in a way that distinguishes it from other segments.

1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids' market as a potential segment for the chain to target. Write a memo to your client discussing your evaluation of the kids' segment in terms of the four criteria for successful market segmentation.

Reference no: EM131266639

Questions Cloud

Value of self assessment for individual career planning : What is the value of self assessment for individual career planning and organizational career management? Why should employees seek feedback from others regarding their job performance and career plans? How could performance appraisal (360 degree ..

Calculate the internal torque at the full-load current : Assuming demagnetizing armature reaction mmf proportional to deter mine the internal starting torque at the starting current of 350 A.

Analyze foreseeable challenges this country might face : Analyze the historical background and treatment of that country's racial or ethnic groups, highlighting 2-3 important economic, social, and political forces that have shaped their experiences and/or pivotal events that were key turning points.

Formal career development policies and programs : Should organizations adopt formal career development policies and programs? How do these programs affect their ability to be flexibile in terms of staffing? How do they influence their ability to recruit employees?

Discuss criteria for successful market segmentation : Discuss criteria for successful market segmentation. - Write a memo to your client discussing your evaluation of the kids' segment in terms of the four criteria for successful market segmentation.

Demonstrate how a cost of capital estimation is performed : Demonstrate how a cost of capital estimation is performed. Discuss an IPO valuation. Illustrate the effects of financial leverage on risk and return.

Sponsor of a project involving global team members : You are the sponsor of a project involving global team members, some of whom have never worked together before. You have requested to attend the next project status meeting to share leadership support of the team's efforts thus far and reiterate t..

Describe the bases commonly used to segment consumer markets : Describe the bases commonly used to segment consumer markets. - Is it possible to identify a single market for two distinctly different products?

Create power point presentation on job-order costing : I need to create a power point presentation on Job-Order costing with an introduction and a conclusion with a reference from article from the wall street journal, journal of accountancy or something similar to Job-Order costing with a 10 slide ppt. ..

User Account

All Pages