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Choose one of the topics below:
1. Explain the ethical issues in marketing field and identify and discuss about two companies in Australia who has been having some issues regarding the way they pursue their business. You can elaborate on any aspects of marketing where these companies had some issues.
2. Discuss how companies are changing their focus from typical selling approach to societal marketing. Identify any two companies in Australia who has been very active in following societal marketing approach. Discuss in which way they are claiming about their contribution towards the wellbeing of Australian society.
3. Segmentation, targeting and positioning are interrelated activities which are important to achieving a successful Marketing Mix. Discuss any two brands from two different industries who have been successful in using these concepts in pursuit of their business. You are not allowed to discuss fast food or soft drinks industries for this essay. You need to choose these brands from the following industries:- Furniture- Pharmaceutical- Baby products- Health and fitness- Health drinks
4. Labelling and packaging has been becoming a very important aspect of marketing. Identify some of the recent issues in labelling, packaging and country of origin in Australia. Students need to go through the current news and media to get the information about this area.
What is the significance of the RLA and the Norris-Laguardia and how do they modify the NLRA
Locate a piece of advertising that demonstrates one (or more) of the deductive or inductive fallacies listed below. Describe the advertisement example that you located
1.What is the "value chain"? Provide specific examples of a company that has recently used this tool in an effective manner. In class, we discussed the difference between a fad, a trend, and a megatrend. Using your best marketing mind, make an ed..
isit www.census.gov/compendia/statab/rankings.html or www.census.gov and use State Rankings and Vital Statistics to identify the top six states for marketing products to the elderly. Report your results and the research process you used. How relia..
Critical Thinking: Business Case Tasks and Deliverables, Follow CSU-Global Guide to Writing and APA Requirements, Include a title and reference page
I have selected a frozen dinner, a 70-inch flat screen television. List, describe and explain, in two or three paragraphs: ?Specific steps in the decision process leading up to and following the purchase and Factors and influences on the purchase d..
Describe the mix of media you would use to implement your public relations campaign and explain in detail your objectives for each media form and explain in detail how you can take advantage of community relations to generate positive publicity for..
Referring to the same novel health care product or service you came up with last week (Discussion 2, Part 2), determine how you would assess demand for and the cost to produce your product or deliver your service
Please select a brand that you are familiar with, and describe the value that you derive from this brand. What needs does it fulfill? How is it differentiated from competing brands?
Discuss the positive and negative impact of performance review on employee morale
Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable)
how might the process of researching consumer behavior lead one to the idea of offering clothing-optional cruises? what
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