Format /20 marks A better selection of illustrative devices would enhance your presentation Your presentation includes some illustrative devices Your presentation includes mostly useful illustrative devices Your presentation includes a wide selection of useful illustrative devices Your presentation style lacks life and vitality, resulting in audience disengagement Your presentation style initially captures the audience’s attention, fluctuating throughout Your presentation style is interesting Your presentation style is expressive and interesting Your presentation is dull and irrelevant Your presentation is adequately presented Your presentation is delivered well Your presentation is professional Total marks /100 Your voice tone and projection are poor, showing little or no rehearsal time Your voice tone and projection is either too high, too low and/or struggles to hold the audience’s attention Your voice tone and projection holds the audience’s attention most of the time Your voice tone and projection highlight key points and hold the audience’s attention

Critical Analysis /30 marks Your analysis lacks depth, and your interpretation is not relevant You analyse basic market specific information, and your interpretation is not always relevant You sufficiently analyse and interpret market specific information You thoroughly analyse and interpret market specific information You critically analyse and expertly interpret accurate and specific market information Research /20 marks Your research lacks focus because of an unsuitable choice of sources You have selected basic primary and/or secondary sources Your research is focused, drawn from a reasonable selection of primary and secondary sources Your research is focused, complemented by a quality selection and range of primary and secondary sources Your research is extensive and focused, complemented by a quality selection and large range of primary and secondary sources

Marking Criteria NN (Fail) 0 – 49% P (Pass) 50 – 64% CR (Credit) 65 – 74% DN (Distinction) 75 – 84% HD (High Distinction) 85 -100% Knowledge and Application /30 marks Your analysis identifies and applies minimal or none of the relevant consumer behaviour theories and concepts Your analysis identifies and applies some relevant consumer behaviour theories and concepts Your analysis sufficiently identifies and applies relevant consumer behaviour theories and concepts Your analysis significantly identifies and applies relevant consumer behaviour theories and concepts You analysis comprehensively identifies and applies relevant consumer behaviour theories and concepts

Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students

Assignment Submission Students are encouraged to submit their work well in advance of the deadline to avoid any possible technical difficulties. Please refer to the video FAQs document for further guidance. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy.