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Project Case
1. Choose a creative group/ advertising agency name and design a logo. Your agency should specialize in direct marketing. Ten (10) extra credit points for the most creative name and 10 extra credit points for the best logo. Entrants must be complete and in final copy. No drafts.
2. Choose an online "in a box" or food marketing company. Examples can include Barkbox, Blue Apron, Itsy, Dollar Shave Club etc.
3. Create a direct marketing campaign with the tools you think most specifically compliments their other marketing targets and media choices.
4. There will be both an oral presentation or Pitch using the Direct Marketing Tool.
Research how people and organizations react to change, both positive and negativ
Legal strategies and planning of your Comprehensive Business Plan. Also, you will complete the Financial and Accounting Analysis (Pro forma - future 3 years).
Identifying Subcultural Influence in American Consumer Behavior.List different market offerings or customs enjoyed by many average Americans which can be traced back to a different/foreign country or culture.
Develop a Marketing Plan for a Trophy & Engraving shop. Develop the situational analysis, executive summary, goals and objectives, advantages, strategic focus, the market analysis, implementation, evaluation and control, competition analysis and S..
Competitive Strategy Over the Web Assignment :In this case study, you will research an organization and determine how their business strategy differentiates them from other organizations in the same industry using Porter's four competitive strateg..
Describe what post-sale service arrangements your firm must or should provide to handle repairs/services.Explain how repair/service efforts affect customer satisfaction.
How has method identified. - Identify the touch points mentioned in the video and list the types of information method could gather at each one.
Describe a general opinion poll or survey. Analyze the number of people who participated in the sample compared to the number in the population.
A third of Britons are unhappy with their lot.- Discuss how the classifications given in this case study might be used in segmentation research studies.
As a staff member of the customer relations depart-ment of Atlantic Northern Airlines, deny the customer's claim but retain her goodwill using techniques learned in this chapter. The airline never refunds cash, but itmight consider travel vouchers..
Apply the concepts of Acquisitional Shopping, Epistemic Shopping, Experiential Shopping and Impulsive Shopping to the website analysis.
Develop a set of HRM recommendations for a fictitious, scenario organisation that will be assigned by the Faculty Member that contains the three primary assessment elements.
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