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Business Marketing
In the Discussion you shared your consumer buying decision factors in line with your Chapter 6 Reading. In this Assignment you will address what is commonly referred to as B2B marketing (e.g., business to business) covered in your Chapter 7 Reading and the Learning Activity. An example of B2B marketing would be: Your business markets a bolt used in a bicycle manufacturer's racing bikes which in turn are sold to consumers.
In this Assignment, you will engage in the development of the following professional competency:
Verbal Communication
This competency also is critical to your success in most jobs. Whether by phone, recorded presentation, in person, or via video conferencing or chat, your ability to articulate a message or piece of information in a clear, concise, and professional manner can distinguish you from your peers and/or competition.
In this Assignment, you will create an audiovisual presentation to verbally market a product to another business rather than to consumers.
Develop the company's branding, pricing, and distribution strategy.Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.Develop the differentiation strategy in relation ..
ipad vs. microsoft surface prowatch the following commercialsapple ipad ad - alive vs. surface pro commercial
List and briefly explain the eight basic steps of the market research process. Imagine that you are at Step 6 of the market research process in a foreign market. Provide an example of a problem you might encounter at this step.
Define quantitative research. Define qualitative research. List the differences between these two research methods. What is pluralistic research?
What are the effects of end-user piracy of digital products on the producers' choices and on social welfare? Discuss. Define direct and indirect network effects, and illustrate with examples.
what are some of the ethical dilemmas that a marketing researcher must overcome in be considered an ethical
Are you willing to divulge personal information to marketing researchers? How much are you willing to tell, or where would you draw the line?
if you were to start a franchise company who would you ask to serve on your corporate board? the key to a successful
Explain the concept of global marketing and also explain following points:- • Elements of International Marketing Process • Segmentation, Targeting and Positioning.
From the results, access a directory of marketing research firms. Select a particular firm and comment on the types of marketing research studies it performs.
Social Media such as FaceBook, Google Apps and Second life is now used for e-commerce type of activities. Discuss what marketing strategies are used in Social Media E-Commerce
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