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Discuss a process for selecting customer relationship management software tools and applicationsDevelop a customer relationship strategy that could be used in the selling process for a product or service. You may use the same organization or product or service (or both) that you have used for previous assessments, or you may choose a different one.
A relationship strategy focuses on customers, secondary decision makers, company support staff, and management personnel. The strategy should reflect the various factors that can enhance relationships, such as self-image, success measures, and desire to achieve a win-win situation. This strategy should also mirror the sales professional's character and professional integrity and promote high ethical standards. Ultimately, the relationship strategy must contribute to a solid, long-term connection with customers and other key individuals.
Write a customer relationship strategy that addresses the following:
Describe a target customer for a selected product or service.Explain sales decision-maker roles.Analyze how prospects for the selected product or service are identified.Outline a sales prospect qualification process for the selected product or service.Describe sales presentation objectives for the targeted audience.Analyze a sales approach for the selected product or service.Summarize the buying motives of a target customer for a selected roduct or service.Discuss a process for selecting customer relationship management software tools and applications
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